As an extension of creating an ownable visual language for Zoom, the illustration guide also included a set of icons, each representing an abstract concept. Rendered in a hi-fi treatment, the marks donned a unique look with heavy textures and dramatic depth.
![](https://cdn.myportfolio.com/4f105bd3-7fac-4cfb-82f0-02c54f851599/751b0107-cdee-434c-a10c-2238b1e63638_rw_1920.png?h=8e38e5a7fb25743aa68a64eb289dffe9)
![](https://cdn.myportfolio.com/4f105bd3-7fac-4cfb-82f0-02c54f851599/e190c88b-f660-4227-81bf-48303a817ca6_rw_1920.png?h=acb0052f91cd642a85d61305d2506686)
![](https://cdn.myportfolio.com/4f105bd3-7fac-4cfb-82f0-02c54f851599/4d2e9623-4190-4878-8dc3-052e03506f3e_rw_1920.png?h=edd7dd3ee72a91177854010ca90db958)
![](https://cdn.myportfolio.com/4f105bd3-7fac-4cfb-82f0-02c54f851599/6ced11e0-5ec9-4cd7-ab8a-00f3530764bb_rw_1920.png?h=77abe1c3fc7f7668cfe085df7cf0fd95)
(From top left to bottom right) Artificial Intelligence, Global Reach, Communication, Platform