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Korea’s leading steel company, Hyundai Steel, has soared as an eco-friendly steel provider with its recent breakthrough with air pollution, where they overcame the chronic problem in the industry through Hyundai’s very own revolutionary technology.
At Grabit, we produced a series of three animations that visually translate the efficient system Hyundai’s robust steel business operates on and its main components - the blast furnace system, the hydrogen production, and the recycling chain. All videos are available on the Hyundai Steel Official Youtube page.
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I led the team in developing the visual story based on the three scripts we were given and storyboarding for all three videos. I developed the overarching visual language of the series by designing the characters and creating style frames for hero moments. I also did the cel animation for shots that required a more complex movement. The images above (including the one at top of this page) are the style frames I worked on.
I joined the team at Grabit Animation Studio (based in Seoul, South Korea) as a motion designer with an emphasis on cel animation. As a small boutique studio, the company was a perfect space for me to grow as a budding motion designer, wearing multiple hats. I was often actively involved in the pre-production side of things, where I developed storylines to find the right visual story to match the client’s vision. To my surprise, it turned out this part of the production was my favorite part! I realized I LOVE pitching story ideas and communicating them through my boards. And this project was one that started it all, as it was my first time drawing storyboards in a professional setting.
This job with Hyundai Steel being my first and the longest and biggest project during my short 10-month stint at Grabit Studio was one steep yet invaluable learning opportunity.
STORYBOARDS
PART 01: BLAST FURNACE
PART 01: BLAST FURNACE
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PART 02: HYDROGEN
![](https://cdn.myportfolio.com/4f105bd3-7fac-4cfb-82f0-02c54f851599/cfaf058e-0090-4602-897f-c068c141a73c_rw_1920.jpg?h=17566ce1116b8c28c50f4c16f54b687a)
PART 03: RECYCLING STEEL
![](https://cdn.myportfolio.com/4f105bd3-7fac-4cfb-82f0-02c54f851599/dda7b5cb-3e12-4471-94af-149e9a0152f5_rw_1920.jpg?h=37e062856ab60aef0a657c4c07767313)
FINAL ANIMATIONS