Skidrow

My animated music video “Skidrow,” visualizes the opening score of an 80s horror comedy rock musical, “Little Shop of Horrors.” The objective of the project was to develop a visual language and design motion treatments that are appropriate to the story and vibe of not just this particular score, but also the entire musical. I particularly focused on bringing the emotionality of the story to the forefront, as it is my personal goal as a creative to make all my works an opportunity for an emotional connection. I believe human emotions are a universal language humanity speaks, one which transcends time, place, and culture, to communicate and connect with each other. Finding an emotional connection in the mundane or the least glamorous parts of our lives has the effect of giving meaning to the everyday we take for granted or even deem as insignificant and unworthy. For this piece, I saw Seymour’s lamenting of his own fate in the poverty-ridden Skidrow as this exact opportunity for re-contextualizing of the insignificant.

Below is the storyboard animatic that I created for the purpose of mapping out the story. For a more detailed look into how the music video came together, check out BEHIND THE SCENES.