For the launch of "Laēlap," a dog clothing brand, I made three sets of dog illustrations for the brand website as well as its package freebies.
This first set of illustrations was for the "About" page, which highlighted the key moments and inspirations in the origin story of the brand.
This set was for the clickable assets on the product page, where the rough sketch of a dog switches to its polished counterpart when the mouse hovers.
The final set was for the postcards customers receive in the package as a gift with every purchase. Drawn in response to the founder's photography, the sticker-like nature of the illustrations captures the playful spirit the Laēlap clothings inspire.
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